If you are like most business owners, you are probably looking for new ways to get more traffic to your website. Although there are several ways to bring in more visitors, one of the most overlooked methods is to improve on your blog post titles. After all, the title is often the deciding factor for whether or not a person chooses to click through to your post.
When considering blog post titles, remember less is more. Shorter titles are easier for people to scan, while longer titles often get cut short by the popular search engines. By keeping your titles reasonably short, you can ensure that they are fully visible each time your blog appears within a search engine’s results.
It can also be a good idea to do a little research as you are coming up with the specific wording for your titles. Using a resource like the Google Adwords Keyword Tool, you can type in some words relating to your post. This will give you a good idea about the search terms people are using for the topic you have written about. Including popular phrasing into your titles can entice more people to click on your link and open your blog.
Another important part of any great blog title is its ability to grab the reader’s attention. There are many phrases that can be used to gain attention, with some of the more popular choices being, “The Secret of … ” and “Little Known Ways to … “. By adding attention grabbing words to your titles, more people will choose to click through the link and read your blog post.
While it is always a good idea to consider each new title carefully as you add content to your blog, it’s never too late to improve the titles of posts that have already been published. Any improved titles will be updated in the search engine results the next time your blog post is spidered.
Yes, it can be a little time consuming to come up with creative and attention grabbing blog titles, especially if you are going back and updating the titles of your old posts. It is worth the effort, however, because with these new and improved titles you are bound to see an increase in the number of people visiting your blog.